The app market is larger than it has ever been, and while there appears to be a lean towards free apps as opposed to paid-for products, the market still has plenty of money to make. Here is How to Make Money From App Development.
We will come into this article assuming you have some pre-existing coding experience and can work your way around a portable language such as Xcode or Unity – it’s a little outside of our reach to teach you how to program the things.
Instead, we are looking at ways you can exploit your expertise, get yourself in the right places and get some cash from the potentially lucrative handheld software market.
Register with the App stores
You’ll need to be a fully registered member to publish software on the Apple App Store or on the Google Play Store. Apple’s scheme, the Developer Program, is not free, presumably to avoid potentially awful applications from being scrutinized by its team of testers.
Google Play’s development program is less expensive, with a sign-on fee of just $25 (around £20, AU$35) that entitles you to use all the search giant’s online dev tools and accept payments via the Google Payments system. Both will give you access to their respective in-app payment engines once you’re registered, allowing you to accept money for upgrades from your customers.
Pick a product
It’s extremely important what you develop. If you’re a one-man army, you’ll unlikely develop the next big mobile game. So pick a niche instead; a place where someone might need an app so much that they’re willing to pay for it. Search for competing applications in-app store to see what they’re able to charge.
Consider directing your application into the highest earning app categories. According to VisionMobile, the top portion of developer earnings in 2014 came from those developing enterprise , business, and health applications — not, perhaps, considering the budgets available to IT departments and executives purchasing apps to boost productivity and connectivity. This is How to Make Money From App Development.
Build a wall
Let’s take a look at a recent hit by Nintendo, Super Mario Run. It is free to download and you get three levels to play as much as you would like. But the full thing cost a cool $9.99/£7.99 – a fact many users didn’t realize until they beat the first three levels.
That ‘free’ tag, even if you include in-app purchases, has tremendous power. Before you ask for their money, get the users in, and give them the best experience you can without having to pay. If you’re holding back features, make them non-essential but nice to have, so that your most loyal users cough up.
Be responsive
If you have an app on a store, you can get users feedback. That will sometimes be unnecessarily harsh feedback. But don’t be disheartened, because this is the natural course of any online feedback mechanism. Read them, and respond to those who have had trouble running your app.Fix problems as you see them.
The reason you need to be responsive should be fairly clear-users browsing app stores will pick up the highest-rated apps they see. You need to do whatever you can to get as near as possible to five stars, and that means treating the users well and solving the problems that people face.
Host ads
Don’t want to ask your users for money? Want to make any extra money on the side? You have a few potential options for hosting ads, depending on the type of app that you are using.
Many developers go for a banner ad, which is displayed continuously on the screen. This is a minor annoyance – perhaps not enough to turn off a client, but enough to convince them to chip into a small in-app purchase to get rid of it. Other apps may be best suited to video ads, the viewing of which will bring a small benefit to the user.
Whatever you choose, make sure you sign up with one or more ad networks, ideally those which pay decent rates and whose tools are easy to use. Google provides its own mobile ad network, AdMob, which also includes a Mediation feature – this allows you to selectively serve ads from different networks to boost your hit rate, which should function on both iOS and Android. This way you can Make Money From App Development.
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